Google Ads, managed and answered
Someone in your town is typing your money job into Google right now. Ads put you at the top of that page. The Midwatch system underneath makes sure the click becomes a call, and the call becomes a job.
The problem
Most ad budgets die after the click
Local search clicks are expensive. In competitive trades a single click can cost more than lunch, and you pay whether or not anything comes of it. The ad platforms are happy to take the money either way.
Here is where those budgets actually go to die: the click lands on a slow site that never loads, or it becomes a call that rings out while you are on a job, or the lead fills a form that nobody answers until tomorrow. The campaign gets blamed. The campaign was fine. Everything after the click was broken.
That is why we run ads differently, and why we will not run them alone. Ads are the faucet. Your Midwatch plan is the plumbing: the website, the inbox, online booking, and missed-call text-back. We only open the faucet once the plumbing holds water, which is also why ads sit on top as an add-on instead of being the pitch.
How it works
Built around your money jobs, not vanity clicks
Search campaigns for a local service business are a discipline, not a dashboard. This is the discipline.
- 1
Pick the money work
We build campaigns around the jobs you actually want more of, in the zips you actually serve. Nothing else spends a dollar.
- 2
Block the junk
Negative keywords keep you out of bargain hunters, DIY searches, and jobs you do not do.
- 3
Land on a site that converts
Clicks land on your fast Midwatch site with tap-to-call and booking up front, not a brochure.
- 4
Answer everything
Tracked numbers tie every call to its campaign, and the system answers the ones you miss. Paid clicks never ring out.
What you get
Managed for you, reported in plain English
- Campaigns built and run for you. Keywords, ad copy, bids, and service-area targeting handled. You approve the direction, then get back to work.
- Your spend stays yours. Ad budget goes straight to Google from your account. Our fee covers the management, quoted by scope before we start.
- Tracked calls, not guesses. Every ad call runs through a tracked number into your one inbox, so you know exactly which campaign paid for itself.
- A no-nonsense monthly readout. What was spent, what it produced, what changes next. If a campaign is not earning its keep, we say so and fix it or stop it.
- An honest gate. If your market, budget, or review base makes ads a bad bet right now, we tell you that before taking a dollar of management fee.
One system
Works with the rest of the system
Ads bring the click. These pieces make the click worth paying for.
Pro
Missed-call text-back
The safety net under every paid call. Miss it and the caller still hears from you in seconds.
Learn more →Pro
Local SEO
The free clicks underneath the paid ones. Both work the same searches from different angles.
Learn more →Pro
Google Business Profile
Searchers check your profile before they call the ad. Stars and photos close the loop.
Learn more →Pro
CRM pipeline
Every ad lead lands on one board, so you can see cost against booked work.
Learn more →Answers
Google Ads questions
What does it cost?
Two numbers, kept separate on purpose. Your ad spend goes straight to Google from your own account, and you set that budget. Our management fee is quoted by scope before we start, on top of your Midwatch plan. No percentage games and no markup hidden inside your spend.
Is there a minimum budget?
There is a practical floor that depends on your trade and your market, because underfunded campaigns produce data instead of jobs. On the kickoff call we will tell you what that floor looks like for your area, and if it is more than makes sense for you right now, we will say so.
Do I need ads if I have the system and SEO?
No. Most Midwatch businesses start without ads. Ads are for when you want more volume than your local rankings bring on their own, when you are pushing a new service or town, or when the season is short and you cannot wait for rankings to compound.
How fast do search ads start working?
Campaigns can be live within days of approval, and search ads reach people already looking for the work, so calls can come quickly. Expect the first weeks to include tuning while real data replaces assumptions.
Am I locked into a contract for ads?
No. Same rule as everything else here. Pause or stop the ads whenever you want, and the account and its history stay yours because the spend ran through your own account from day one.