Missed calls
A call that rings out at 2pm is somebody else's job by 2:15.
Local business growth system
Be the business that gets called first. And never miss another job.
Midwatch builds you a professional website and runs the system behind it. Every call, text, and web lead gets answered and booked. Automatically.
- Built and run for you
- No contract
- Live in 7 days
New leads0+12 today
Booked0+6 today
Avg reply0under a minute
- KRKitchen remodel · NorthsideNew
- WHWater heater · EastgateReplied
- ACAC tune-up · DowntownBooked
Missed call · auto text-back
One inbox. Every channel your customers already use.
Phone callsText / SMSEmail
FacebookInstagramGoogle Business chat
WhatsAppWebsite chatWeb forms
Online bookingGoogle reviewsText-to-pay
The problem
The most expensive jobs are the ones you never hear about
Your work is not the problem. The leak is everything around it: a site that crawls, a phone that rings out, a lead that waits a day for an answer. Each one quietly books your customer somewhere else.
Slow, old websites
If your site drags on a phone, the visitor is gone before it finishes loading.
Slow follow-up
A lead you answer tomorrow is a job somebody else won today.
No review system
Happy customers drive off and the review never happens. Nobody asked.
Invisible on Google
Neighbors search, the map loads, and your shop is not on it.
No single inbox
Calls on one phone, DMs on another, an email nobody checks. That is where leads die.
Manual scheduling
Three phone calls to book one appointment is two too many.
Disconnected tools
Five subscriptions that still cannot share one customer list.
How it works
One connected system that does the work for you
Every part hands off to the next. Leads get caught, jobs get booked, and invoices get paid without you touching a thing. This is the full loop on Grow. Pro covers steps 1, 2, 3, 4, 5, and 8.
- 1
Smart website
A fast, mobile-first site built to turn visitors into leads.
- 2
Missed-call rescue
Miss a call and the caller gets a text back in seconds.
- 3
Instant reply
Every web lead and message gets answered right away.
- 4
One inbox
Calls, texts, and DMs land in a single organized place.
- 5
Book-it calendar
Customers book themselves in. No phone tag.
- 6
Reminders
Automatic text and email reminders cut no-shows.
- 7
Invoice and get paid
Text the invoice when the job wraps. They pay from their phone.
- 8
One pipeline
Every lead and job on one board, in your pocket.
Plans
Three plans, each one building on the last
Pro puts your website live with a system that answers. Grow adds the follow-up that books the job. Scale adds AI that picks up the phone and automation built around your shop.
- Pro, your website plus the inbox, business line, website chatbot, missed-call text-back, and booking that answer for you.
- Grow, adds reviews, follow-up, and getting paid.
- Scale, adds AI that answers every lead in under 60 seconds.
Features
The full stack, working as one
Every tool below is labeled with the plan it starts in: Pro, Grow, Scale, or a quoted add-on. Tap any tool to see what it does.
Missed-call text-back
Pro. Miss a call and the caller instantly gets a text, before they dial the next business.
Learn more →Who it is for
Built for local businesses that run on the phone
If a missed call means a lost customer, this is for you. We build for home service businesses anywhere in the US.
- HVAC
- Plumbing
- Electrical
- Roofing
- Landscaping
- Handyman
- Cleaning
- Pest control
- Auto shops
- Detailing
- Med spas
- Salons + barbers
- Dental
- Chiropractic
- Law firms
- Gyms + studios
- Contractors
- Pressure washing
- Garage doors
- Movers
Not on the list? If people call you to book, it works for you. See every industry →
Simple pricing
Three plans, pick where you start
Pro gets you live and answering. Grow adds the follow-up that books the job and asks for the review. Scale adds AI on the phone and automation built around your shop.
Pro
Get found, get booked, never miss the call.
- Custom website, hosting, SSL, mobile optimization
- Complete Google Business Profile setup
- Listing accuracy cleanup at onboarding (Google, Apple, Bing, Yelp, Facebook)
- Local SEO
- Online booking
- Contact forms
- Website chatbot
- Missed-call text-back
- Business phone number
- Unified inbox (CRM)
- Basic email and SMS automations
- Mobile app
- A2P texting registration
- Analytics and monthly missed-call report
Grow
Everything in Pro, plus reviews, follow-up, and getting paid.
- Everything in Pro
- 20-review launch sprint at onboarding
- Automated review requests after every job
- Listings management and sync
- Google Business Profile messaging routed to inbox
- Missed-call nurture sequence
- Unsold estimate follow-up
- Appointment reminders
- Customer reactivation and lead nurturing campaigns
- Invoicing, online payments, tap-to-pay, text-to-pay
- E-signatures and contracts
- Order forms, coupons, gift cards, loyalty programs
- Power dialer
- Advanced workflow automations
- Monthly optimization
Scale
Everything in Grow, plus AI that never lets a lead go.
- Everything in Grow
- AI voice receptionist, 24/7
- AI website chatbot
- AI review responses
- AI text and chat follow-up
- Every lead answered in under 60 seconds
- Custom AI and workflow automations
- Advanced SEO and AI search visibility
- Dedicated sending subdomain and email deliverability warmup
- Advanced reporting and dashboards
- Field service dispatch, scheduling, GPS tracking, work orders
- API integrations
- Quarterly strategy sessions
- Priority support
Google Ads and Meta Ads are quoted add-ons on top of any plan. See full plan details →
Our work
A real site we built, running the real system
Young's Handyman · A live client build
Young's is a family-run handyman shop. Good work, fair prices, the kind of place neighbors recommend. But the phone went to voicemail every time they were up a ladder, and the old website gave nobody a reason to wait around instead of calling the next guy.
So we built them a fast, mobile-first site that leads with their own photos and their own number. Same-day booking and a one-tap call button sit right up front, and the whole thing is wired to text back every missed call in seconds. Now a customer can book a free estimate in under a minute, day or night, and nothing rings out to nobody.
That is the exact build and backend you would get. Your logo, your photos, your calls.
Get a build like thisAnswers
Questions owners ask before starting
How do the plans work, and what is the catch?
No catch. Pro is the entry plan and it already buys a website, a Google Business Profile, local SEO, online booking, a website chatbot, missed-call text-back, a business line, and one inbox. Grow and Scale cost more because they do more work for you. No contract either way, so you can cancel anytime. We only keep you if it keeps working. We go through the plans and what yours would run on the call.
I already have a website. Do I need a new one?
Not necessarily. The website was never the point. We can rebuild it on any plan or plug the system into what you have. Either way the leaks stop and your leads get answered.
Is this just another monthly bill?
It replaces bills you already pay. Grow covers your website, your business line, review requests, invoicing, and the follow-up campaigns, so the tools it replaces can be cancelled. In most trades, a few booked jobs a month cover it. In big-ticket trades like roofing or HVAC changeouts, a single saved job covers months on its own.
Will the automatic texts annoy my customers? Is this like Angi?
No. An instant text beats a voicemail nobody returns, you approve the tone, and a real person can jump in anytime. And unlike Angi, these are your leads only. Nobody else gets sold the same call.
Am I locked into a contract?
No contract. Month to month. If it stops earning its keep, you cancel. No hoops.
Can I keep my current phone number?
Yes. The system works alongside your existing number, so customers still reach you the way they always have.
How fast can this go live?
Missed-call text-back is live within about 48 hours of kickoff, and the rest of your website is live within 7 days of your kickoff call.
Does it work for my type of business?
If customers call to book you, yes. It runs for home services, auto, clinics, salons, gyms, law firms, and more.