Plumbing websites + a lead system that answers
A burst pipe does not shop around. The homeowner searches, calls, and hires the first company that responds while the water is still running. Midwatch gives you a website and lead system built to put your shop in front of that search. The call you cannot take from under a sink gets a text back automatically.
The problem
Plumbing calls go to whoever picks up
When a pipe lets go behind a wall, nobody gets three quotes. They type "emergency plumber near me," call the top result, and if it rings out they are already dialing the second one before your voicemail greeting finishes. The water does not pause while they wait for a callback. The plumber who answers shuts off the main, earns the repair, and usually gets asked about the water heater on the way out.
You know exactly where you are when that call comes in. Flat on your back under a sink, hands wet, wrench on the trap, phone buzzing in a pocket you cannot reach without dropping the fitting. By the time you crawl out, dry off, and hit redial, someone else has the job. Not because they run a better shop. Because their phone got answered and yours rang out.
And the calls that slip are not all drips and clogs. The person searching "water heater replacement cost" is holding a four figure decision and wants a company to hand it to today. Repipes, sewer lines, failed sump pumps: the work that carries your month arrives by phone like everything else, and it leaves the same way. Missing a few of those a month is payroll you never collected.
The system, tuned for plumbing
Caught and booked while your hands are still wet
The same Midwatch system, set up around how plumbing actually works: middle-of-the-night emergencies, one-man crews, and jobs you cannot step away from. The site in step 1, the text-back in step 2, and the booking in step 3 are part of Pro. Step 4, the invoice paid from the phone, comes with Grow.
- 1
A site that earns the call
Loads fast on a phone held over a flooding basement, emergency service up top, tap-to-call on every screen. Built and run by Midwatch.
- 2
The under-sink backstop
Ring out mid-job and the caller gets a text within seconds, before the next plumber's number gets dialed.
- 3
Routine work books itself
Water heater estimates and non-urgent repairs land on your calendar without a single callback.
- 4
Paid before you load the van
On Grow and up, the invoice goes out by text the minute the job is done and gets paid from the phone, so nothing sits in receivables for a month.
What matters most
The pieces that move the needle for plumbers
Every part of the system helps. These are the ones plumbing owners feel first.
Pro
Missed-call text-back
The burst pipe caller gets a reply in seconds while you finish the joint in front of you.
Learn more →Scale
AI voice receptionist
A voice that picks up at 2am, tells a flood from a dripping faucet, and books the visit.
Learn more →Pro
Online booking
Water heater quotes and routine repairs schedule themselves while you are under a house.
Learn more →Grow
Review engine
Steady Google reviews, so the homeowner in a hurry picks you on trust alone.
Learn more →Pro
Google Business Profile
Show up in the map pack when someone nearby searches "emergency plumber near me."
Learn more →Grow
Estimates + e-sign
Quote the water heater at the kitchen table and get it signed before you leave the driveway.
Learn more →Timeline
Live before your next after-hours call
Day 1
One short call
Ten minutes on the work you want more of, the area you cover, and where calls slip through today.
Within 48 hours
Text-back turns on
Missed calls start getting a reply while the rest of your system is still being built.
Day 7
The whole system runs
Your site, your calendar, and one inbox all live, and invoicing too once you move to Grow.
Answers
Plumbing owner questions
I work alone. Who answers when I am under a house?
The system does. A missed call gets a text back in seconds on every plan, and on Scale the AI receptionist can pick up live, ask what is going on, and book the visit. Either way, you climb out to a scheduled job instead of a cold voicemail.
Can it tell a flooded basement from a slow drain?
Yes. The scripts ask about the problem before anything is booked. Active water gets flagged and pushed to you right away, while a slow drain books a normal slot on your calendar.
Most of our money is in water heaters and repipes. Does this help there?
That is where it helps most. Big-ticket callers are deciding fast. A quick text-back on every plan, plus a clean estimate they can sign from their phone on Grow, keeps them from calling anyone else. The small stuff funds the truck. The big stuff funds the year.
What does each plan include for a plumbing outfit?
Pro covers your website, Google Business Profile, local SEO, online booking, chatbot, missed-call text-back, business phone, and one inbox. Grow adds review requests, listings sync, invoicing and payments, and follow-up reminders, so a burst-pipe estimate never goes cold. Scale hands the 2am water heater call to the AI receptionist, AI chatbot, and AI follow-up, with every lead answered in under 60 seconds. No contract, no setup fee, cancel anytime. One saved water heater job covers a month or two of Pro or Grow. Call and we will tell you which plan fits and what it runs.
When do the text-backs actually start?
We wire it up within about 48 hours of kickoff, on every plan. Automated texting requires A2P 10DLC registration, which Midwatch files for you during the build, and texts begin as soon as that approval comes through. No texts go out before it is approved.